MTN DEW sampling & tour

The creation and sourcing of tools to sample as much MNT DEW bottles as possible. Find affordable tools that appeal (low key) to the target audience - ‘skaters’. Main responsibilities: Idea & concept creation | sourcing/production of sampling & activation tools | artwork | clothing TEAM CREDITS: The concepts are made up in teams. Copyright by MJR TOM

"You should already feel very proud of all the hard work you have done over the last couple of weeks and months leading up to this 3rd edition in a row of the Dew Tour Am Series!
– you are the best team we could dream of!"

– Kiki & Michiel
Pepsico Nederland

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